Nike Speed Drops

We’re thrilled to announce the release of a digital piece we worked on for Nike, during Super Bowl 50 in San Francisco, with Sinuhe Xavier and R/GA.

“While many advertisers were shelling out millions of dollars for TV slots on the Super Bowl broadcast last Sunday, Nike was on the ground in San Francisco getting much more up close and personal with some of its biggest fans.” – AdWeek

“We came to San Francisco to showcase speed with our fastest drop ever. Exclusively for Nike+ Members. Nike Speed Drops.”  – Nike

Will you be next? nike.com/football

Check out the video and scroll through some behind-the-scenes photos below:

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A Nike-branded luxury sports car and the Shotover follow cam.

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Shotover F1 Stabilized Camera System

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Director Sinuhe Xavier operating the camera system

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Controlling the Shotover from inside the vehicle

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Rigged and ready to capture the action

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The CineVehicle with a Shotover mounted on an Ultimate Arm

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A Nike branded luxury sports car // Three were used for the shoot

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A close-up lool at the Shotover F1 camera system

Credits:

Client: Nike

Agency: R/GA

Production Co: Brain Farm

Director: Sinuhe Xavier

Producer: Clint Cowen

DP: Nic Restrepo

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