Labatt Blue “Undomesticated ATV”
Ammirati came to Brain Farm to create an action based Labatt Blue commercial campaign for the winter 2014 season. The campaign included”Undomesticated Snowboarding” and “Undomesticated ATV” shot on location in British Columbia, Canada. The spots aired during the Super Bowl, 2014 Winter Olympics and the March Madness NCAA Basketball tournament.
Watch how the commercial was made with Behind The Scenes video here