World Of Red Bull: ASHLEY FIOLEK
Red Bull contracted Brain Farm to produce a 3D commercial spot to air in 3D theaters and on TV. The subject; the talented and deaf Ashley Fiolek, the young motocross phenom rallies through the Zaca Station MotoX track, then speaks to the camera in sign language “Welcome to my World”, the World of Red Bull. Ashley is one of the best female moto riders in the world and is hearing impaired.
We shot the spot with Paradise FX 3D rigs using RED One cameras. The POV was shot using IndieCam’s POV system thanks to Radiant Images. Brain Farm took it a step further and contracted Mark Chapman and crew from CableCam to run the RED stereo rig on a 2000 foot cable across the track to get the intimate follow shots through jump and berm features. For the chase shots we used the Ultimate Arm on the Mercedes camera chase car. All the aerials were shot with Brain Farm’s Cineflex V14 system and demensionalized in post production. Brain Farm did all post production on the spot and worked with E3D Creative for all the 3D conversions and conform. The spot aired in 2D on ESPN, TBS, TNT, MTV and other networks. It aired in 3D cinema in front of Pirates of the Caribbean 4, Thor, and The Priest.